CHALLENGES
Vita Students engaged with Make Events to professionally execute nine events for them across the UK at the same time on the same day. The events took place in Glasgow, Newcastle, Sheffield, York, Liverpool, Exeter, Bristol and Southampton at their sites. There was a very short lead time, with the event contracting on the 8th September, the creative signed off on the 22nd September and the events taking place on the 29th September.
SOLUTIONS
The theme selected was ‘Vita Carnival’ with a red and white brand identity that complimented the company branding. Catering was provided across all sites and had to take in not only a multi-national demographic, but the fact that each site only had a small domestic kitchen to prepare from. A full bar service was delivered from each site. Entertainment included VR headset games, coconut shys, hoopla, car simulators, motorbike simulators, arcade games, light reaction games and a social media wall.
These were visually stimulating games and also encourage interaction between new students. Depending on the site logistics each venue either had a DJ or silent disco.
Glitter stations were busy all night, again feeding the selfie culture. As were various pop up Carnival entertainers such as contortionists, stilt walkers and crystal ball manipulators to name a few..We provided full on site event management pre, during and post event. The team communicated across all nine sites throughout the day sharing useful information as it arose.
RETURN ON INVESTMENT
Make Events elevated the event by ensuring everything worked with their theme and vision for the day. LED batons hung from the ceiling and flashed the same colour as the wristbands and other accents across the room, making the whole event feel really inclusive.
