Community

what we’ve done > Represent Community Day

A women presenting on stage

Represent Community Day: Unity in Action

KEY HIGHLIGHTS

type of event:

Community

location:

Manchester

attendees:

80

client: Represent

date: May 2024

industry: Retail

These three are the most amazing, organised, polite, welcoming, smiley, enthusiastic, understanding grafters I’ve ever had the pleasure of working with. They deserve the world and more – keep hold of them!

Jimmy Charnock

Head of Community, Represent

CLIENT BRIEF

Following the success of Community Day 2023, Represent approached us to deliver another standout customer-focused event. The goal for 2024 was to give back to 80 of their most loyal customers, deepening their connection with the brand and offering exclusive insight into Represent’s values, vision, and community focus.

WHAT WE DELIVERED

We supported the project end-to-end, leading on all event logistics and production. Our in-house content studio created custom AV and presentation materials to bring Represent’s story to life. We also curated the full guest experience with food, beverages, and branded merchandise to make attendees feel truly valued. The event was hosted at Represent HQ to give guests a behind-the-scenes experience, featuring sessions on brand values, community, and the company’s long-term ambitions, culminating in the annual Community Awards.

KEY RESULTS & IMPACT

80+ loyal customers re-engaged and energised by the Represent brand

Fully immersive experience that brought fans closer to the company than ever before

Stronger brand loyalty and anticipation already building for Community Day 2025

Seamless delivery and positive feedback from both guests and client team

A NOTE FROM OUR TEAM

Photo of staff member Talia

“Community Day is a brilliant example of what happens when brand and audience truly connect. We loved working alongside Represent again to craft a day that celebrated their biggest supporters while reinforcing their long-term vision. Seeing the energy in the room and hearing how excited guests already are for 2025 reminds us why we do what we do.”

Talia Kiba

Senior Producer at Make Events

enquiries@makeevents.co.uk

0161 478 2500