CHALLENGES
We were approached to take Vimto back to the 1920’s to celebrate their 110th Anniversary in true Gatsby style. This was the largest event the company had ever held so it needed to be completely on brand and wow everyone in the room, including the founding family. They needed an event identity and programme that would appeal to the entry level sales people and the high earning sales execs; all with varying roles and intrinsic values.
SOLUTIONS
Manchester Cathedral was the perfect iconic backdrop to showcase this classic North West brand. We worke to create all of the theming, décor, catering, drinks and production. The menu was inspired by the North West with hearty food made in a refined way, with a Vimto Manchester tart to finish.
We created a 1920’s Vimto cocktail menu to accompany the evening, including a ‘Purple Rain’ drink with Vimto jelly babies and a Vimto slushy machine. Heritage branding was dotted around the room, such as old adverts, photos and drinks cans which held guests’ place names. Bespoke structures were created for the table centres, which had vintage VIMTO typography and the heritage bottle with a Gatsby hint.
RETURN ON INVESTMENT
The era came alive through the magic touches that were added to the event, from the art deco furniture and 1920’s style band that played through the drinks reception to the purple lighting that shone across the Cathedral and lit up the intricacies of the venue. It truly felt like a party Gatsby would be proud to host.
