With only a couple of months to plan, we were asked to create a space for 1000 delegates for a business update conference. With a very tight two-hour turnaround after the conference, we needed to then utilise the same space to hold an evening party.
Our solution was to install a large 40x 25m marquee on one of the company’s grounds. Make Events managed the full install of the marquee and all the subcontractors involved in the two week install and de-rig.
To enable us to turn the conference to a party in a two-hour period, all the furniture and stage set had to be considered. We installed a large LED backdrop for the conference content, creating the perfect backdrop for the MDs presentation. This was then later utilised for themed content for the evening event.
The evening design was neon noir – a theme that felt exclusive and would appeal to a majority millennial audience. We wanted to create a grown-up nightclub experience. We met this challenge by stripping back the marquee after the conference and resetting it with bespoke furniture including neon webbed alcove frames for seating areas; a branded circular stage and DJ booth in the middle of the dance-floor.
We contracted an all female live DJ band with percussion, vocal, violinist and sax to generate the upbeat Ibiza soundtrack and had roaming entertainment acts that could bring the glamour and neon noir theme to life.
RETURN ON INVESTMENT
The event was a major success – not only did we manage to turn everything around for the evening event with time to spare, but everyone had an amazing time. The bar was busy all night and we had to stop people climbing on stage to join the band they loved them that much!