CHALLENGES
Tatti Lashes approached Make Events to produce their UK Masterclass Tour with YouTube stars MMMMitchell and Jeffree Star, who have a combined following of 15 million online.
Covering four locations with 2,000+ guests, their aim was to bring the Tatti Lashes brand to life whilst also promoting their new range of lashes, in
collaboration with Brand Ambassador MMMMitchell.
SOLUTIONS
Lowry Theatre; Glasgow, SEC. On arrival, guests collected their lanyards from branded check-in desks. Our design team created a pink backstage photobooth with light up mirrors, branded directors’ chairs and a neon Tatti Lashes sign. We created clear jewellery counters and a pick ‘n’ mix for the retail stand.
These design concepts were carried through to the main stage set. The set had to be easy to dismantle and travel. The masterclasses lasted 2 hours each with a meet and greet post-event for VIPs, with Make Events managing the entire process to ensure it was seamless.
RETURN ON INVESTMENT
The event created huge amount of social media and received lot of press, with coverage from Cosmopolitan,
The Scottish Sun and Glasgow Live.
