To create enough interest for busy CEOs from London to attend an event in Manchester to celebrate Swinton’s 60th Anniversary and to introduce their new HQ building, 101 Embankment.
Guests were invited to start their night with a tour of the new HQ. The drinks reception was then held on the top floor and the Manchester theme was woven into the smallest details, including serving Manchester Gin, locally crafted beers and fish & chip canapés served in branded Swinton newspaper. Guests were then escorted to the iconic Manchester Lowry Hotel and taken through an interactive, fully immersive time-tunnel experience over 17 metres long. One side of the tunnel showed the history of Swinton using photos, old ledger books and historic TV adverts.
The other side was the story of the new building with architect’s drawings and a digital time-lapse of the build. At dinner a dramatic 6-minute live projection show was beamed onto a 4ft x4ft model house. Taking the audience on an immersive journey through the decades of Swinton starting at the Founders house in Swinton.
Michelin starred Chef, Aiden Byrne, was commissioned for the evening to create a bespoke Manchester themed menu. On the day, he took over the Lowry’s kitchen and attended the event, coming to stage to explain each course. Guests were further entertained with host Louise Minchin from BBC Breakfast and topical themed talks from Greg Williams, editor of Wired magazine and Sir Bradley Wiggins. Critically acclaimed local Manchester artist, Stanley Chow, also designed a bespoke piece of artwork for Swinton which was auctioned live on the night for the the clients chosen charity.
RETURN ON INVESTMENT
From the moment the guests received their invite to the moment they left the building their experience was peppered with magic touches.