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PUMA – Heaven & Hell Christmas


When our long-standing client Puma asked us to create something epic for their 2021 Christmas party… we delivered.

Make Events produced a unique ‘Heaven and Hell’ themed party at Manchester’s Albert Hall for 200 guests.. and what. a. night!

Our client wanted a Christmas Party with a twist.  No boring corporate themes here… but with such an iconic brand, the challenge was to take think up the creative theme and identity, but ‘Make it PUMA,’ ensuring guests are entertained throughout, with the brand front and centre.


Make Events brought the magic producing a full creative identity and theme for the event.  The room was split down the middle; one side heaven, one side hell: guests decided which side they belonged!

Dividing the space was a central catwalk from the stage, and opposing coloured furniture to further define our creative themes. The event had the wow factor with entertaining moments throughout.  There were ‘cage dancers’ with epic Heaven and Hell costumes – doubling up to create an impactful entrance for the PUMA hosts for the event.  With angels vs dark angels, snake charmers, and even a laser violinist!

And the guests weren’t short of fun interactive activities throughout the night! With a branded cash grabber with jail theme branding, to a prize grabber, edible mist orbs for heaven and branded chocolate logo pop makers for the sinners!

We took guests to heaven once more with a VR ‘head in the clouds’ game for guests to take part in and of course, plenty of themed photo opportunities – both heaven and hell, for guests to choose which side they wanted to be on!


“Thursday was unreal btw, probs the best Christmas Do I’ve been to!”

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0161 549 0699