CHALLENGES
Returning to the same venue for the third year, we needed to create an immersive and entertaining space that felt different from previous years. Working to a day build, the event had to feature an opening show moment, awards, striking theming and stage set, great food and plenty of entertainment for 120 guests.
SOLUTIONS
An après ski theme was brought to life in the ballroom of the Hilton Deansgate in Manchester. Complete with a stage set designed as the Puma ski-lodge with build in screens for content.
Opening the show we filmed a bespoke piece of content at an indoor ski centre where the MD of Puma was filmed skiing, in a parody to a famous 007 James Bond when the character escaped a villain after parachuting out of a plane into a snowy mountain. The opening of the show saw the MD arrive onto the stage set dressed in ski gear and parachute harness whilst fake snow was falling onto the set.
The rest of the room was set as an alpine village complete with an alpine bar, where guests drank shots from real skis and enjoyed entertainment in the form of a ski photobooth and live DJ with sax and vocals.
RETURN ON INVESTMENT
An overwhelming success with everyone enjoying the evening and Puma confirming repeat business for the same event, the following year.
