This was Myprotein’s first ever customer facing event to celebrate reaching the incredible milestone of 8 million strong.
The aim was to create a masterclass.
We sourced the super cool Unit 5 Warehouse as the venue and created a brand experience, showcasing Myprotein’s range of products and introducing the new MP clothing range. We worked with their ambassadors and influencers to showcase the fashion range, have photos with customers, chat and take part in activities. The fitness activations involved boxing, cycling and a speed challenge.
The speaker sessions featured Olympic boxer, Joshua Buatsi and ex-Special Forces soldier Dean Stott, sharing their exceptional stories of dedication and determination. There were multiple food stations and vending machines with product sampling. We partnered with Boost Juice to incorporate their protein powders with various ingredients. We created a pop-up shop with on the day discount and a station to order for next day delivery.
RETURN ON INVESTMENT
1,200 people registered their interest for the event and 50% attendance was the goal. On the day we had over 700 people engaging with the brand. Social media sharing targets were met and sales targets exceed.