CHALLENGES
Let’s Grow 2019 is Make Events’ annual conference. The conference consisted of two full days at The Lowry Hotel then a ‘Get Stuff done’ day back in the office. We are passionate about the impact of an event and wanted to practice what we preach by giving our employees the ultimate experience. In a world full of digital distractions, we know that live events immerse you.
We understand that engaged employees generate 43% more revenue (Hay Group), take 56% fewer sick days (Gallup) and are 87% less likely to leave (Corporate Leadership Council) and that events are a powerful tool for creating employee engagement.
SOLUTIONS
As the team arrived, they were greeted by the 5-metre-high event branding that scaled the front of The Lowry Hotel. After check in, with a smoothie shot in hand, they headed up the branded stairs to the conference floor. As a nod to Starbucks, one of the key themes, they first entered a breakout room called ‘The Third Space’, where they were fully immersed in ‘Make Events Coffee’. Their hot drink of choice was provided by a branded barista in a Make Events Coffee reusable cup, before they we’re introduced to the book by former Starbucks CEO, Howard Schultz, and shown films of why he believes in the power of events.
As another ‘magic touch’, on everyone’s desk in the main plenary were branded water bottles, journals, pens, highlighters, chewing gum, mints and Vimto squeezy. As a little pick me up we also provided everyone with their ‘Saviour Snack’ and favourite alcoholic drink. The room was lined with quotes to keep everyone focussed, a hydration station which was kept topped up and a snack station with different nibbles for each day.
The stage set, which was inspired by the Girl Boss Rally in NYC, was made to look clean with a rustic edge. We believe in events having sustainability so it was important that the furniture could be repurposed in our new Make Events HQ. We changed the stage set on day two to refresh the room and to cater for the different guests that were speaking.
