JD Annual Retail Conference

We created a high-energy, immersive evening that celebrated JD’s top stakeholders and brought Nike’s brand to life. From exclusive product reveals to competitive games and custom experiences, every moment was designed to inform, entertain, and inspire engagement.

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250+

Attendees

  • Brand activations
  • Theming & Decor
  • Content creation & design
  • Venue sourcing
  • Experiential events

”Serious quality across the board, everything running smoothly tonight, really premium delivery and that turned into plenty of happy faces in the room. Months of work, but all worth it.
Thanks not only for the great work, but also for doing it with a smile on your face. I think we can say we really Maxxed Out…

JDNike Team
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The Brief

JD tasked us with delivering their annual Retail Conference, bringing together 250 key stakeholders including Retail Directors and Regional & Area Managers. This year, the event was in partnership with Nike and needed to communicate Nike’s vision and values, unveil top-secret new product lines for 2024, and be as entertaining as it was informative. The challenge was to balance strategic brand storytelling with high-energy, interactive fun, creating an experience that would leave attendees motivated, connected, and excited about both brands.

We designed an immersive, multi-faceted experience that blended informative presentations, brand storytelling, and interactive entertainment. Victoria Warehouse provided the perfect backdrop, aligning with Nike’s MAXXED OUT campaign aesthetic. A dynamic stage set combined physical product displays styled like JD stores with digital screens for immersive content. The evening featured hosting by Sky Sports presenter Kyle Walker, including a live Q&A with Manchester City players John Stones and Rodri. High-energy elements such as a dance performance by social media stars Sturdy Off and interactive post-conference games—including basketball, air hockey, and Scalextric with a Nike twist—kept attendees engaged. A bespoke Nike Air Max customisation station provided a memorable, hands-on experience.

We managed the event end-to-end, creating all video and presentation content in-house to ensure complete brand consistency. The full delegate journey was carefully crafted to balance strategic messaging, entertainment, and experiential moments. From the immersive stage design to interactive games, custom workshops, and live presentations, every element encouraged engagement, fostered excitement, and reinforced both JD and Nike’s brand values.

The event engaged 250 stakeholders in a premium, high-energy brand experience that successfully combined information, entertainment, and hands-on interaction. Attendees enjoyed exclusive previews of Nike products, boosting buzz ahead of launch, while competitive games and customisation stations enhanced memorability and fun. The evening strengthened strategic alignment and creative collaboration between JD and Nike, leaving a lasting impression on leadership and reinforcing their partnership for the year ahead.

A note from our team

“This event was a brilliant fusion of energy, innovation and creativity. Bringing together Nike’s powerful brand narrative with JD’s dynamic team spirit meant the experience had to hit hard—and it did. From star footballers to dance battles and bespoke trainers, this was a night no one will forget. We were proud to be part of it.”

Heather RidgeClient Services Director
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