Garmin’s New Product Launch

Our challenge was to create an event that focused predominately on brand ambassadors and their experiences with Garmin products, as well as a clear focus on female health and wellbeing, with the event to be held in Central London.

200+

Attendees

  • Brand activations
  • Theming & Decor
  • Content creation & design
  • Venue sourcing
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The Brief

Garmin tasked us with creating a London-based event focused on their brand ambassadors and the role Garmin products play in their lives, with a strong emphasis on female health and wellbeing. The brief called for an inspiring, high-quality experience that would resonate with both live guests and wider online audiences through ambassador content.

We developed the theme ‘Faces of Garmin’, inspired by the idea of a living portrait gallery, showcasing real stories, real impact, and the faces behind the brand. Somerset House was selected as the venue for its elegant, gallery-style setting, perfectly aligning with the creative direction.

The event featured engaging interviews with Ant Middleton and Ben Foster, followed by a women’s health panel. Large-format portrait-style prints decorated the room, while Garmin’s most popular and newest products were displayed on minimalist gallery-style plinths, bringing a premium and curated feel to the space.

The event brought together over 250 buyers and partners, keeping them engaged well into the evening. Seven high-profile ambassadors amplified the event’s reach through social sharing, while powerful panel discussions on women’s health and wellbeing resonated strongly with attendees. The experience also boosted visibility and excitement around Garmin’s latest product launches and strengthened relationships with both brand ambassadors and key retail partners.

A note from our team

“This event was all about human connection—putting real people and real stories at the heart of the brand. Seeing Garmin’s ambassadors share such personal insights, especially on female wellbeing, in such an iconic space made the day feel truly meaningful. It was a celebration of both innovation and impact, and we were proud to bring it to life.”

Heather RidgeClient Services Director
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