CHALLENGES
Bruntwood returned to the Albert Hall in Manchester for their all-employee conference with an attendance of 600+ guests. An event that had been postponed from the Christmas period due to Covid, the further challenge was to make it feel different to previous years having held it in the same venue, whilst also making it engaging, energising and full of unique experiences.
SOLUTIONS
We wanted to kick start the day with an energising welcome, setting the tone for the conference and lifting energy levels. A mariachi band welcomed the guests from the streets into the venue, creating a surprise and delight moment from the first touch point. In the conference Bruntwood commissioned Tony Walsh, the UK’s most widely acclaimed professional poet, renowned for his iconic performance of his poem, “This is the Place” in the wake of the Manchester Arena bombing in 2017, to create a bespoke adaptation of one of his poems to perform live at the event. A natural fit for Bruntwood who are committed to working in culturally thriving cities and hosting this event in Manchester.
The conference had a multitude of sessions, peppered with entertainment and a street food lunch session. The venue was dressed in lots of branding opportunities which worked well from day to evening. Post the conference we helped facilitate a networking session with lots of fun activities that encouraged interaction between guests with branded games, food stalls, live music and photo opportunities!
RETURN ON INVESTMENT
I just wanted to say thank you so much for all your support with delivering Thrive yesterday. We’ve had amazing feedback and I was so happy with how the day ran. I felt in very safe hands, so thank you so much. Can’t wait to see the pics! – Hannah Smith, Communications and Engagement Lead
