BGL – 25th Anniversary Awards

We delivered a spectacular Cirque du Soleil-inspired 25th-anniversary party for BGL, uniting the team with an unforgettable night of immersive theatre, celebration, and inspiration.

250+

Attendees

  • Venue sourcing
  • Event Production & Management
  • Creative Concept & Design
  • Entertainment Sourcing
  • Awards & Parties
  • Employee Engagement
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The Brief

BGL wanted to celebrate their 25th silver anniversary with a highly creative, unforgettable party at Manchester Central. The brief was to design a concept that seamlessly blended BGL’s brand colours with a breathtaking Cirque du Soleil theme. Having used the venue previously, the client challenged us to create a completely fresh experience that looked and felt distinctly different from past years, all while quickly establishing a trusted and meaningful working relationship.

We designed an immersive, “on-brand” Cirque du Soleil experience that perfectly balanced corporate identity with a high-energy party atmosphere. Inspired by the way Cirque du Soleil engages audiences before a performance even begins, we carefully curated every element to generate a sense of theatrical anticipation, ensuring the 25th-anniversary celebration felt both spectacularly unique and deeply connected to the BGL brand.

We managed the event end-to-end, handling all venue communications, health and safety, and logistics to provide a seamless, time-saving service for the Peterborough-based client. Guests were treated to an alternative ‘backyard’ circus VIP area featuring foot jugglers, contortionists, edible mist, edible perfume, and a vintage photo booth. Spark Drummers directed attendees into the main room for a spectacular stage show featuring glitterball and Cyr wheel acts, a tailored band setlist, and bespoke costumes for both performers and BGL directors created by a Strictly Come Dancing designer.

The spectacular live celebration—complemented by a virtual sales meeting and bespoke delivery boxes—successfully created a profound feeling of togetherness and significantly lifted team spirits across the business. The incredible atmosphere, theatrical engagement, and highly personalised touches left the BGL team feeling valued, deeply motivated, and fired up to deliver exceptional results in the year ahead.

A note from our team

“An absolute thrill from start to finish. Transforming the venue into a bespoke Cirque playground for BGL’s silver anniversary was an amazing creative challenge. Watching the crowd interact with the performers and soaking up that electric atmosphere reminded us exactly why we do what we do.”

Heather RidgeHead of Events
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