CHALLENGES
AutoTrader contracted Make Events to produce their annual Retailer Awards.
The venue was One Marylebone, a grade I listed building. They wanted Make Events to juxtapose the old with the new and create a technological, immersive experience.
SOLUTIONS
The aim of the event was to recognise excellence within their clients and suppliers.
As they were celebrating the ‘best of the best’ in the digital arena, we wanted to ensure the Retailer Awards had a digital edge. AutoTrader are the leaders in their field and are forward thinking, digital and disruptive.
We built a 3D car model and projection mapped content on to this. LED batten table centres set to blue to enhance the technological feel to the space. We also designed a diamond shaped stage to enhance the event.
As well as showing their content on screens, we projected the nominees and award winners’ names onto the walls of the venue. This created an incredibly immersive experience for the guests. For the afterparty, we wanted to create a space that would appeal to the guests in attendance so we brought it into the future. Guests moved upstairs into a neon lit space with AT gobos and neon furniture. A saxophonist and DJ entertained alongside a 14 aside table football game.
RETURN ON INVESTMENT
The feedback has been brilliant from everyone at AutoTrader. We kept inline with the theme and the identity was carried through the whole event. We look forward to working with them on their next project!
