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Autotrader – ATCON 23

CHALLENGES

We worked with our long-standing client Auto Trader to produce their annual all-employee conference, held at Victoria Warehouse in Manchester for over 900 delegates. The event would consist of a full day conference, followed by an evening dinner party with entertainment. The challenge was to successfully manage the large volume of guests and all accompanying logistics. Additionally, the event included a huge 30-meter LED screen which needed to deliver complex content and live feed footage.

SOLUTIONS

After months of intense planning we delivered an exciting and innovative conference, complete with a technically impressive set, complex production, engaging content and even a live-action Auto Bot! Our content team delivered stunning visuals to inspire the audience, which then transformed into a new look and feel for the evening party. Our on-site team directed delegates between two sites where they enjoyed varied breakout sessions, and we even orchestrated the arrival of a prize winning Auto Trader vehicle in front of the main stage for one lucky guest to drive home!

RETURN ON INVESTMENT

The event was an overwhelming success, with the client and delegates alike celebrating it as their best conference yet! The interactive LED screen was a highlight, shared widely via social media. Our relationship with Auto Trader is stronger than ever, with next yearโ€™s planning already under way!



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0161 549 0699