AutoTrader approached Make Events to host a conference for their employee’s, to communicate an internal message from the SMT on the future of the business.
They wanted high production value to convey their messaging clearly and concisely. With all their staff working from home, everyone needed to engage and know the vision going forward. Make Events have been AutoTrader’s main events provider for four years. We were honoured to be asked to support them on their transition into the virtual world.
The conference was live streamed from a studio. We created a bespoke microsite within their brand guidelines within which we embedded the live stream and housed all delegate registration information. The website also included the agenda, live chat, Q+A form submission and pre-recorded content. We took control of the production of the show, all of the credits and graphic design, event ident, video production and speaker management. We used the full 16m LED screen to host the Q+A sessions to ensure those on stage were socially distant. We brought in a keynote speaker via video call to conduct a Laughology class to give a little light relief in between the important key messaging.
The session focused on health and wellbeing. We also ran all content and speaker rehearsals and developed a minute by minute showcall sheet and script, to align all content, video, graphics and speakers. Following the sessions, delegates could head back onto the website to re-watch the whole event and attend any of the sessions they didn’t watch
on the day.
RETURN ON INVESTMENT
The content was kept sharp and short; no session was longer than 15 minutes and there were three breaks during the 2 hour event. The event was so successful, they have continued to produce virtual events throughout the pandemic and beyond.