CHALLENGES
We were tasked by Auto Trader to manage their annual Christmas Party, which happened to be their biggest to one to date, thanks to an expansion in the business during the calendar year. We needed to source a venue that felt intimate yet could hold 700 people. An additional part of the task was to create a theme that complemented the chosen venue, and one that was a break from the typical, traditional Christmas Party theming.
SOLUTIONS
Our chosen venue was the historic New Century Hall in Manchester, a setting that played a huge part in Manchester’s musical heritage between the 60s and 80s. This influenced the dressing and theming of the event, as the original sprung dance floor and disco ceiling were in place. Our 60s inspired identity complemented the setting perfectly, with the rollout really bringing the space to life. Guests were treated to a 10-piece Motown ensemble, as well as various entertainment areas, including retro arcade units, a face painting station and a 360 photo booth.
RETURN ON INVESTMENT
The exceptional performance by the band and the thoughtfully designed theming and activities resulted in a memorable and enjoyable experience for guests.
