Matillion’s Super All Hands Event: Bringing Teams Together

CLIENT BRIEF

Following the success of their 2022 conference, Matillion returned to us to produce their 2023 Super All Hands event—an ambitious multi-day experience for over 700 delegates and partners. The brief included 59 live sessions, two exhibitions with 42 exhibitors, two awards ceremonies, fringe events, and a party—plus a global live broadcast for their remote audience. With a theme centred on Productivity, the goal was to engage teams through compelling content while managing complex logistics for a global workforce.

WHAT WE DELIVERED

“We once again transformed Manchester Central into a fully branded Matillion Hub, complete with large-scale print, a vibrant expo hall, and high-touch communal areas filled with interactive experiences. Delegates engaged with features like an F1 simulator competition, branded Batak challenge, “through-the-years” photo wall, feedback walls, and a Manchester skyline colouring mural—each designed to energise and immerse attendees in the event theme.

Keynote sessions included a highlight appearance from the HAAS F1 Team Principal, with additional talks from the Matillion Executive Team. The exhibitions were so well received that they were extended an extra day to accommodate continued interest. We also ran five off-site fringe events to give each department the chance to connect socially in a more relaxed setting.

To enhance the delegate experience, we developed a bespoke event app featuring personalised agendas, built-in scanning to track attendance, and real-time updates. Our large on-site team ensured smooth people management and responsiveness, handling impromptu changes and guest support with ease.”