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PIVOT Day 4: How to engage your clients in a ‘new’ world

With marketing strategies ripped up and re-written, how do we communicate with our employees and customers post-COVID19? In a world full of digital notifications and noise, how do we cut through?

Our CEO, Holly Moore, spoke with Lauren Mottram-Heathcote, Internal Comms Manager at Auto Trader on how they’re communicating with their employees in this ‘new world’

Here are our takeaways from CEO, Holly Moore:

“2020 is the year that our industry changed forever. We are in the business of helping clients engage with their clients and employees and COVID has forced us to re-think how we do this.

Here is what I learnt from my conversation with AutoTrader as part of our PIVOT takeover –

  1. Re-look at how your messaging is communicated. Not everyone will engage with an email, especially at the moment when we are all digitally drowning, so think of how you can creatively utilise different methods of communicating.
  2. Increase your online presence. AutoTrader have seen their systems such as Slack. It has pushed them forward as a business, much more people are using these technologies that will streamline them as a business in the long run.
  3. Your communications don’t all need to be serious! AT have Slack pages such as ‘AutoTrader pets’ and recipe channels where the chefs from the office kitchen post recipes. Light hearted content that keep their employees entertained!
  4. Embrace virtual events and webinars. It is all about making the experience as creative and exciting for a virtual delegate or guest as it would be if they were at a live event.
  5. Everyone has their own lockdown heroes! We have all been through a monumental time in history and you will always remember those people and companies who have supported you through lockdown. Would your employees think about you in that way?
  6. Over-communicate! You need to be short and straight to the point in a time of such unease. AT laid out a lot of principles to their team early on and they knew they needed to be quick in their approach for their employees to keep faith in the company.

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