Conference
Conference
what we’ve done > Auto Trader ATCON
KEY HIGHLIGHTS
type of event:
Conference
location:
Manchester
attendees:
900
client: Autotrader
date: April 2023
industry: Automotive
CLIENT BRIEF
We partnered with our long-standing client, Auto Trader, to produce their annual all-employee conference—a high-energy day of content, breakout sessions, and an evening dinner party for over 900 delegates. Held at Victoria Warehouse in Manchester, the challenge lay in managing large-scale logistics, delivering complex technical production (including a massive 30-metre LED screen), and ensuring a smooth delegate journey from day to night.
WHAT WE DELIVERED
After months of meticulous planning, we brought to life a show-stopping conference experience. The main stage featured an enormous LED screen used to deliver live-feed footage, high-impact visuals, and content created by our in-house team to inspire and energise the audience.
The programme included varied breakout sessions across two sites, expertly managed by our on-site team. As a standout moment, we orchestrated the surprise arrival of a prize-winning Auto Trader vehicle onto the main stage—handed over to one lucky delegate to drive home. The evening saw a complete transformation of the event space with new visuals, mood lighting, and entertainment, shifting the energy from inspiration to celebration. And yes, there was even a live-action Auto Bot.
KEY RESULTS & IMPACT
900+ delegates managed across a multi-stage, multi-site event experience
Flawless technical execution, including a 30m LED screen and dynamic content
Surprise car giveaway created a standout, sharable moment
Widely praised as Auto Trader’s best conference yet
Strengthened client relationship with next year’s event already in planning
A NOTE FROM OUR TEAM
“This was a big one—both in numbers and ambition. It was an honour to help Auto Trader inspire, surprise, and celebrate their incredible team. From the first breakout to the final cheers, the energy in the room said it all. We’re already looking forward to next year.”
Events Producer at Make Events